Viral Colorwash adds bold, power color on pre-lightened hair, and jewel-tones on deeper colors, while cleansing and is designed to stop visible color fade. Viral can be used as a replacement for demipermanent or semipermanent color, and is designed to make colors brighter and bolder. Continuous use after fresh color, adds color and stops visible washout and fade between color services. Other benefits - Hydrating, smooth condition, and hi-gloss shine; complete viral system restores hairs healthy, natural feel; superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free formula; extra-gentle for color treated hair. No animal testing, 100 percent vegan.